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Are Facebook Ads Worth It?

When I start a marketing consultation, this is always a question that comes up along with whether Facebook ads “really work”. After working on Facebook

Facebook Advertising Case Study: Insurance Company

When we were approached by an insurance company regarding Facebook advertising, they asked us to help increase their leads. They were already spending $5,000/month on

Successful Elements of Website Home Page Content

Have you ever wondered what to put on your home page? After completing a survey on my website to determine the page that people are

Facebook Marketing Trends for 2016

Each year my role feels the same, but when I look back to the types of tactics I was using last year, it’s changed so

Where Will My Facebook Ads Be Displayed?

This is a common question that I am asked and there have been a couple of updates recently that are worth noting. Here are the

6 Captivating Content Techniques For Facebook Advertisers

An opinion of a friend of mine caught me off guard recently. He said that if you don’t have anything to say about the business

Inspiring Creativity for Writers & Designers

Writers block. Designers block.We’re all too familiar with the concept. And in this digital age of regular blogging, posting on social media, creating unique designs

Facebook Advertising Essentials: Costs, Coupons & Tips

Facebook advertising is a new platform for many companies, and covering the basics of how Facebook advertising works is essential to get up to speed.

Facebook Marketing Trends for 2015

It is now getting to the point that there is something changing on Facebook on a weekly basis if not daily and it’s important to

What’s New in Website Content?

Four Current Content Trends Your website will go through many iterations during the lifespan of your business. If you’ve been thinking about updating your site,

Facebook Ad Idea Fusion

There are times when the creation of a new Facebook ad can be daunting. There are lots of great tools available to you that help

New Multi Product Post Ads

Facebook has now unveiled a new feature that was originally designed for eCommerce businesses and has been used with third party software...until now. You may

The $10/Day Difference on Facebook

Each week I receive a weekly page update from Facebook that summarizes reach, likes and engagement for all of my clients for the last seven

Does Facebook Advertising Really Work?

I had a great chat with Rob Drummond, a colleague of mine who specializes in Infusion Soft campaign management. He was curious about my progress

6 Facebook Advertising Beginner Blunders

Is it possible to make a mistake with Facebook advertising? Yes, yes it is. When you are just starting out with advertising on Facebook you

7 Reasons Why 50% of Your Website Visitors Are Leaving...

Or Not Even Visiting You In The First Place Picture Homer Simpson on a smart phone trying to click on a small link to get

What Not To Do When Advertising on Facebook

Common Rookie Mistakes We’ll have a learning journey to make when experimenting with Facebook Advertising. It can appear deceptively easy, which is why I don’t

My Writing Process For Blog Articles & Website Content

Sometimes I find people struggling on how to write blog articles and website content. They often ask me what content should I put on my

Facebook Advertising Trends for Small Business Owners

Say Farewell to Free Exposure Hosting a business on page on Facebook in 2014 is propelling business owners out of the cheap seats and promoting

Websites 101: Website Types, Content & Strategy

On a recent interview with the Entrepreneur's Podcast Network, I was asked the following questions about websites: Why do companies create websites? Most business owners

Six Tips on How to Build Your Business on Linked In

Your Headline Instead of writing your boring job title in your headline, use a couple of sentences to explain who you are and what you

Four Book Promotion Techniques for Authors

Whether you’re in the midst of writing your masterpiece or whether you’re already a published author, I’m sure you’ve been wondering how to promote your

Website Tips - What to Put on Your Website

Many business owners understand the importance of having an Internet presence through their own website. What they often struggle with is what content to put

New to Twitter? What to post/tweet about.

A lot of my clients have yet to enter the Twitter realm. One of they questions they often ask me is "what would I post