YouTube Ads That Work

Over 880 billion views a month. Start getting your share of eyeballs today!

Why market on YouTube?

  1. It can work for all kinds of products. It’s called the Swiss Army Knife of platforms - it can work for pretty much any product or service. Whether you want to target a mass market or a small niche market, Youtube can do it all.
  2. YouTube is generous! If someone skips or doesn’t watch your ad past the 30 second mark, you are not charged a cent.
  3. YouTube is disruptive. It acts like a boom in your client's face and forces them to take action. The user can decide whether or not to watch or skip the ad if it doesn’t resonate with them, getting you quality leads and savings!

Find the YouTube Ad That Works Best For You!

Discovery Ads

MM Services PageYouTube Page Discovery Ad

Discovery ads are an excellent way to retarget an audience.

They are visible on YouTube’s homepage, at the top of YouTube search results, and on the suggested video list for a video's watch page.

The best part? You don't pay unless a viewer interacts with it.

Skippable In-Stream Ads

In-stream video ads are very effective at generating quality leads for your brand.

They can play before, during, or after a viewer’s video on YouTube. They range in length from 12 seconds to 6 minutes and feature a countdown timer on screen, as well as a link to your brand's website.

The most important part is the option for viewers to skip the video ad after five seconds. If they choose to skip and don’t interact with your ad, you don’t have to pay a cent.

You only pay for engagement and video views past 30 seconds.

Skippable

Non-Skippable In-Stream Ads

Non-Skippable

Non-skippable ads are a great way to raise brand awareness for top of the funnel audiences.

Like skippable in-stream ads, they can appear before, during, or after a viewer's video. The main differences are that they cannot be skipped by a viewer and can only be 15 seconds long.

 

Bumper Ads

Bumper ads are used to reinforce a message. They work best when promoting a new product or service to a known audience.

These ads last for 6 seconds or less and are shown at the beginning of a viewer's video.

Without a lot of time available, it's best to make these ads memorable to get the most bang for your buck.

Bumper

2X

Viewers say that they're two times more likely to buy a product that they saw on YouTube.

70%

Over 70% of viewers say that YouTube makes them more aware of new brands.

4X

Viewers are four times more likely to use YouTube versus other platforms to find information about a brand, product or service.

Get more views, leads and sales with YouTube ads.

At Martin Marketing, we will help you through this process to create YouTube Ads that will change your business for the better.

YouTube Advertising is right for you if…

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You have video footage that can be transformed into ads

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You know who your target audience is, especially if they're between the ages of 18-49

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You want to get your brand noticed, especially for free wherever possible

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You have a new product/service you want to announce

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You want better ROI than TV ads

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Your product/service is demonstrated well via video

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You want to pay for people who click on your videos, not for each video view

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About

At Martin Marketing Inc. we help businesses take the lead in their industry with digital. We're centralized in Newmarket, Ontario and our remote team is located across Canada and United States.

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