Facebook & Instagram Advertising

The fastest growing advertising platform in history. Get more out of your ad spending with our help.

Whether you want to reach your grandmother or a hipster in Brooklyn, you can find them on Facebook with more than two billion monthly users.

Facebook and Instagram Ads provide you with the ability to:

  • Market to people who are unaware of the solution you provide for the problem/issue that they have (i.e. they won't be searching Google for it)
  • Refine your targeting to reach the exact types of people you want to get in front of
  • Utilize your customer list to find people on social media who are similar to them
  • Target users with layered interests. For example, you can reach people interested in yoga and are interested in meditation.
  • Interrupt highly targeted Facebook users in their news feed with your ads
  • Retarget people with your ads after they have visited your website, engaged with your posts/ads or viewed one of your video ads already
  • Create a retargeting journey with varied messaging based on how recently they visited your website or the page(s) they visited on your website

Not only does social media advertising drive leads to your Facebook/Instagram business page and your website, it also provides you with better rankings on Google. And the cherry on top is that it is a great compliment to advertising on Google Ads (formerly known as Google AdWords).

Although Facebook advertising isn’t a fit for every single business, it is for the ones that cannot use keyword based advertising on Google. What we do during your initial marketing consultation is determine whether your business is a good fit for Facebook. Most businesses to consumer (B2C) businesses are; however, there are some exceptions.

We don’t recommend trying Facebook and/or Instagram advertising on your own. It can appear deceptively easy due to the advent of the ability to boost posts.

Boosting posts is just the tip of the iceberg and how you can run through your cash and get jaded because of the "Facebook tax" (burning through ad spend without knowing what you're doing). There are tips and tricks to understand and know what works and what is effective which is why it’s best to hire a consultant.

Tammy Martin has been trained by one of the top American business consultants, Perry Marshall, on Facebook advertising. He is the author of 80/20 Sales and Marketing, and The Ultimate Guide to Facebook Advertising. She was part of an elite group that was hand-picked and coached step-by-step on how to make your business successful using Facebook marketing.

Facebook and Instagram is such a hot market right now, and there are so few authentic Facebook consultants that know the system inside and out. We're shifting into a gig economy now and the market is getting flooded with people entering the scene by hanging out a shingle and calling themselves experts. The problem is that they typically have less experience and you need to find a unicorn to help you grow your business.

Running social media campaigns requires a few different hats including graphic design, digital strategy, social media copywriting, ads management, web development and more. If you're able to find this in one single person, it is a rare miracle, which is why we refer to these people as unicorns.

At Martin Marketing, we can help you build your Facebook campaign from scratch or take over at the helm if you've already gotten started. We have a designer, an Ads Manager, a Word Press expert and a Digital Strategist all in-house so we can handle your campaigns from start to finish. And we’re not talking about whipping up an ad where we set it and forget it.

We will take you through a comprehensive process to create a successful campaign for you on Facebook. This involves multiple ad creations, split testing, landing page creation, retargeting set up and extensive market research in your industry. We work with you day by day, month by month and year by year to hone and deliver the most effective ads to increase your sales.

If you are ready to take your business to the next level online, contact us today for your Facebook/Instagram advertising consultation.

And sometimes it helps to show you what we do.

Select the ad platform below to filter your view to see specific examples on Facebook, Instagram, LinkedIn, Google or for complete website design.

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Google Partner Ad Agency
Certified PPC Facebook Advertising Expert
Martin Marketing AdSkills Certification

About

At Martin Marketing Inc. we help businesses take the lead in their industry with digital. We're centralized in Newmarket, Ontario and our remote team is located across Canada and United States.

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