Right now is the gold rush era for Facebook advertising. Actually, even more so, is Instagram nowadays due to the latest issues that Facebook has been facing. Not only does the advertising drive leads to your Facebook/Instagram business page and your website, it also provides you with better rankings on Google. And the cherry on top is that it is more affordable than Google Ads (formerly known as Google AdWords).
Although Facebook advertising isn’t a fit for every single business, for the ones that it is, you will experience fabulous results. What we do during your initial marketing consultation is determine whether your business is a good fit for Facebook. Most business to consumer (B2C) businesses are; however, there are some exceptions.
We don’t recommend trying Facebook and/or Instagram advertising on your own. It can appear deceptively easy due to the advent of the ability to boost posts. But this is just the tip of the iceberg and how you can run through your cash and get jaded because of the "Facebook stupidity tax" (burning through ad spend without knowing what you're doing). There are tips and tricks to understand and know what works and what is effective which is why it’s best to hire a consultant.
Tammy Martin has been trained by one of the top American business consultants, Perry Marshall, on Facebook advertising. He is the author of 80/20 Sales and Marketing, and The Ultimate Guide to Facebook Advertising. She was part of an elite group that was hand-picked and coached step-by-step on how to make your business successful using Facebook marketing.
Facebook and Instagram is such a hot market right now, and there are so few authentic Facebook consultants that know the system inside and out. We're shifting into a gig economy now and the market is getting flooded with people entering the scene by hanging out a shingle and calling themselves experts. The problem is that they typically have less experience and you need to find a unicorn to help you grow your business.
Running social media campaigns requires a few different hats including graphic design, digital strategy, social media copywriting, ads management, web development and more. If you're able to find this in one single person, it is a rare miracle, which is why we refer to these people as unicorns.
At Martin Marketing, we can help you build your Facebook campaign from scratch or take over at the helm if you've already gotten started. We have a designer, an Ads Manager, a Word Press expert and a Digital Strategist all in-house so we can handle your campaigns from start to finish. And we’re not talking about whipping up an ad where we set it and forget it.
We will take you through a comprehensive process to create a successful campaign for you on Facebook. This involves multiple ad creations, split testing, landing page creation, retargeting set up and extensive market research in your industry. We work with you day by day and month by month to hone and deliver the most effective ads to increase your sales.
Click here to see a recent case study of an insurance company that was able to triple their lead inquiries and attract leads at 20% of the cost of leads from Google Ads. More case studies and how we've helped grow momentum and business growth for other companies are shown below.
If you are ready to take your business to the next level online, contact us today for your Facebook/Instagram advertising consultation.
We take care of the whole sales process, from refining your brand character to troubleshooting glitches, to coming up with those clever, eye-catching ads.
See the kinds of results you can get. Browse our case studies to find a situation that describes what you’re looking to achieve in your business.
When a business found themselves hitting a wall when trying to scale their social media ads.
This client came to us because their lead costs were high on Google Ads. They wanted to lower their cost per lead by adding Facebook and Instagram advertising.
This company's marketing plan was steeped in traditional types of advertising and needed to add something new to their marketing mix.
At Martin Marketing we help businesses take the lead in their industry with digital. We're centralized in Newmarket, Ontario and our remote team is located across Canada and United States.