Fractional CMO

Get executive-level marketing leadership on a flexible, on-demand basis. Our fractional CMO services help eCommerce business owners maximize their marketing spend, while minimizing their time investment. 

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From budgeting to overseeing team members and contractors, managing your company’s digital marketing efforts can feel like another full-time job.

A fractional Chief Marketing Officer (CMO) will take it off your plate by delivering the clarity and leadership you need without the expense of hiring an in-house executive. Tammy Martin has over two decades of experience, a passion for analytics, and a thoughtful, creative approach to drive predictable, scalable growth.

As your virtual CMO, Tammy will be your single point of contact. No more disjointed messages across platforms or juggling different vendors. She’ll make your life easier by building a customized marketing strategy, putting measurement practices in place, and leading your internal team or contractors to success.

Before beginning her entrepreneurial journey, Tammy spent 10 years in the corporate world, managing the marketing efforts for 12 franchises. She launched Martin Marketing in 2012 and has been helping clients scale their sales with a strategic, data-driven approach ever since. No vanity metrics. No blanket solutions. Tammy offers completely transparent measurement marketing tailored to your objectives.

While Tammy is passionate about analytics, the thing she loves most is building relationships with her clients. As a fractional CMO, she’s able to immerse herself in your business and get a deep understanding of what you need. You can finally stop thinking about marketing, knowing your brand is being authentically represented in the digital world and every campaign is driving results. Learn more.

20+

Tammy Martin been in the industry for over two decades.

16

We’re one of 16 agencies in North America certified in measurement marketing.

10+

Martin Marketing Inc. has been in business for over ten years.

Tap Into the Benefits of a Fractional CMO

  • Free up time to focus on growing your business by putting your marketing initiatives in the hands of a seasoned executive.
  • Save money by getting the help you need when you need it. Unlike a full-time CMO, you’ll have the flexibility to increase or decrease your investment with us.
  • Ensure your team has the direction and mentorship they need. Your fractional CMO will oversee your internal marketing department or contractors, so everyone is on the same page and tasks get done correctly.
  • Gain a competitive advantage with a scalable internal marketing system that aligns with your business goals. We’ll create a crystal clear marketing strategy, well-defined KPIs, and dependable processes that power revenue growth.
  • Remove the silos for more consistent messaging and better brand awareness. From Google ads to email marketing, our virtual CMO dovetails it all together for campaigns that are as seamless as they are impactful.
  • Stop flying blind and take a more direct path to your ideal customers with next-level, real-time analytics. Your fractional CMO will create custom dashboards to ensure every decision is based on good data.
  • Fill your resource gaps with confidence. As a Toronto eCommerce digital marketing agency, we have a team of professionals who can take care of the execution if needed. We can also help with hiring and training the right talent.

It’s Your Turn. Make Your Move.

If you’re interested in working with us, please contact us today, and we will connect to book a consultation with you.
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” Tammy Martin is the best marketer I’ve ever worked with.”

“I used subcontractors in the past and always had to be very involved in the orchestration. I felt like I was flying blind on the numbers side and it was hard to get a straight answer from anyone.

Tammy is the opposite. She doesn’t sugarcoat things and there is data behind every marketing dollar spent. She streamlined my processes and reporting and is my single point of contact from strategy to execution. Not only do I have more clarity, I also finally have the time to work on my business instead of in it.

Recently, I attended a roundtable of eCommerce store owners. The average year-over-year revenue was down 8-20% for all companies. Fortunately, that’s not the case for my business and sales are still strong. I credit this to Tammy’s expertise and ability to pivot quickly. I would recommend her to anyone who wants to grow their eCommerce business in a sustainable way.”

– CHRIS O’BLENNESS

Your Roadmap

Step 1

The process starts with a video call to get a clear understanding of your needs. You’ll meet with Tammy Martin and discuss your business goals, current setup, and ideal customers.

Step 2

Our team will perform an in-depth audit of your reporting tools. We’ll also assess your website, content, and channels to pinpoint exactly what’s working and what’s not.

Step 3

Your virtual CMO, Tammy Martin, will then get to work developing a customized strategy and defining your KPIs. We can take over ads management, email marketing, and other initiatives right away.

Step 4

In the important background, we’ll be building custom dashboards in Google Looker Studio, so we can accurately measure performance and have real-time insights to act on.

Step 5

From strategy to execution, your virtual CMO will coordinate all of the moving pieces of your marketing ecosystem. This includes managing your in-house department or even an outside agency.

Step 6

Your campaigns will be monitored in real-time, and Tammy will continuously optimize them to achieve the best ROI. You’ll get clear communication and detailed reporting every step of the way.

Our fractional CMO service is right for you if...

  • You have an existing eCommerce business that has been selling products for over two years
  • You want to hand over your marketing efforts to an expert
  • You need marketing leadership but aren’t ready for a full-time CMO
  • You have a scalable business and are ready to grow
  • You have a monthly budget for marketing and advertising
  • You value fit and have an easygoing personality
  • You want to spend less of your time on marketing

Certifications

Here’s how it works

  • Book your consultation call
  • Attend a video call to discuss your business goals and current set-up
  • Decide whether we're a good fit for each other
  • Agree on a budget range, then move forward with a proposal
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