5 Things I’ve Learned as a Fractional CMO for eCommerce Businesses
I recently received an invitation to be interviewed on a podcast about being a fractional Chief Marketing Officer (CMO), which has had me reflecting on
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I recently received an invitation to be interviewed on a podcast about being a fractional Chief Marketing Officer (CMO), which has had me reflecting on
There comes a point in every successful business journey where scaling marketing initiatives is necessary to keep the momentum going. If you handle your ramped-up
To Hire or Not To Hire? Maybe you’ve been taking a DIY approach to your marketing or using an agency or different contractors. As I’m
Would you rather put your money towards a campaign that generates 200 new email subscribers or one that only nets you 10 subscribers? Okay, what
There has been a new campaign type introduced on the Google advertising platform. It’s called Performance Max and I’m here to give an honest report
Lately, we’ve had an increase in requests for google ad services for therapists. In the wake of the pandemic, it’s not surprising that their practices
With all of the current market challenges, many online coaches are left wondering how to market education courses. Since this is a niche that we
The new Google Analytics 4 (GA4) is the latest version of Google’s popular website analytics platform. It offers a number of enhancements over previous versions,
To introduce this topic of how measurement can impact your bottom line, let’s start with a story about a man who created the Genius Bar
If you’re looking to improve your marketing performance, it can be difficult to know where to start. One of the most important things you have
One of the biggest misconceptions that we see in marketing today is entrepreneurs bragging about their revenues without any context. The problem with that is
We all know that Google Ads Manager is a powerful tool, but do you know when it’s best to use it? If you are running
You know that feeling when your paid ads need resuscitation? You’re not sure what to do, but you know you definitely need a change. We’ve
This spring, our marketing team has been working diligently to gain advanced media buying skills.. We are so happy to announce that our owner is
Client Reviews What our clients have to say about us! We’re a digital marketing agency that specializes in getting customers for online course creators and
If you’re planning to do any digital marketing in 2021, the two main platform choices with the most traffic are Google Ads and Facebook Ads.
A business goes through a few phases when maximizing their return on investment (ROI) in digital marketing. In the beginning, a business experiences the exhilaration
For decades, the typical sales process involved salespeople meeting clients face to face, having a conversation, and then selling or not selling. In today’s marketplace,
One of the biggest challenges for marketing teams is dealing with the transparency on measuring the success of their campaigns (i.e., the metrics). The best
Sailing in uncertain waters when it comes to understanding your marketing metrics? You aren’t alone. The world at large is a dizzyingly complex place. This
The Benefits of Measurement Marketing Do metrics matter during a global pandemic? Yep. More than they ever did. Savvy business owners are doubling down on
What we’re in the midst of has thrown just about everything about “regular” life into chaos. By watching the news these days, it would be
Recently, there is a lot of chatter on social media about business goals, business plans and implementing change… If that was you in your business:
Great! But before you do, make sure that the pages you are going to send people to are ready to support the traffic you are