Sailing in uncertain waters when it comes to understanding your marketing metrics? You aren’t alone.
The world at large is a dizzyingly complex place. This is perhaps even more true for the world of digital marketing.
Multiple platforms to drive traffic, each with its unique quirks, funnels, search engine optimization, website optimization, copy and image selection…all of this on top of the processes to actually run the business… whew!
It’s no wonder business owners run out of steam when it comes to that last, but crucial, step of analyzing the results of all those efforts.
We need functions that unpack complexity and do so in a way that presents simple realities without being simplistic.
Instead of sifting through the onslaught of information on individual platforms — most of which are displaying all kinds of metrics that may or may not be meaningful to you — wouldn’t it be nice to have a tailor-made dashboard that showed you only what you need to know when you need to know it?
Many business owners we speak to are only seldom looking at their marketing metrics. On the other end of the spectrum, we encounter business owners who are checking on metrics daily – but not always the ones that are meaningful to the bottom line.
If digital marketing were sailing, not looking at your metrics would be like never checking your instruments or using tools. It’s all too easy to miss the hidden sandbar or get caught unaware by the storm looming on the horizon behind you.
Checking your instruments obsessively can put your attention in the wrong place and waste precious energy. If the course you’ve charted for the day has you in the deep open ocean, consulting the depth finder each hour is both pointless and may cause you to needlessly freak out as you pass over a school of fish.
A well-built custom dashboard is the Goldilocks solution to most business owners woes.
Just like it took Goldilocks some time to land on ‘just right’ – it’s a process. We start with an in-depth audit of your current marketing efforts and reporting tools. Then we diagnose the problem. Next, we build custom, interactive dashboards.
A final word of caution – avoid the huge dilemma Goldilocks found herself in – trying to make something that was made for someone else your ‘just right’.
If you’ve tried plug and play solutions to a marketing dashboard you’ve probably found them clunky and frustrating – custom gives you smooth sailing on a course set for your unique navigational needs.
Contact us to get a demonstration of what a made-to-measure dashboard can look like for you.