The Benefits of Measurement Marketing
Do metrics matter during a global pandemic? Yep. More than they ever did.
Savvy business owners are doubling down on the data now, especially in light of the current market conditions. Here are the main reasons why:
Ensuring that ad spending is being utilized efficiently
There is an old quote that says:
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” ~ John Wanamaker
Measuring paid ad spending is one of the big reasons why marketing dashboards are so critical. Otherwise, you don’t have insights into what’s working and what’s not working.
Data-driven, smart & confident marketing decision making
Sometimes it’s tricky to see a clear path forward, but when you can get visibility into your return on investment and your return on ad spending (ROAS), you’ll be able to scale your ads up and generate more revenue as a result. Marketing analytics will shorten the time it takes for your business to grow.
Spend less time on reporting, and more time in action
One of the things about traditional marketing dashboards is that they’re built manually in spreadsheets. Now, this process can be more automated using Google Data Studio by integrating your social channels into this tool using a connector called Supermetrics. This eliminates the need for a lot of manual data entry so you can focus on analyzing your data and taking action to optimize instead of pulling your data.
Creating a seamless transition if/when you sell your business
Marketing dashboards are part of a strategic exit strategy for your business if you’re planning to sell it. They will make your business more market-ready by decreasing the due diligence process will take. The prospective new owners will get faster insights into your sales, your funnels and your current results. It will also make it easier for them to take over the helm once the business ownership transfers over to them.
How can you get your own marketing dashboard?
We can help.
When we build dashboards, they’re intended for business owners and marketers to get the insights that they need within 30 seconds just like a car dashboard.
We don’t build reports that require you to be a data scientist to understand.
Goodbye overwhelm, hello hope.
If this is of interest to you, reach out to us for a free demonstration on the dashboards we build and how we can help you. Or you can learn more about these services on our marketing analytics page.
