Made to Measure Marketing Dashboards

The Benefits of Measurement Marketing

Do metrics matter during a global pandemic? Yep. More than they ever did.

Savvy business owners are doubling down on the data now, especially in light of the current market conditions. Here are the main reasons why:

Ensuring that ad spending is being utilized efficiently

There is an old quote that says: 

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” ~ John Wanamaker

Measuring paid ad spending is one of the big reasons why marketing dashboards are so critical. Otherwise, you don’t have insights into what’s working and what’s not working.

Data-driven, smart & confident marketing decision making

Sometimes it’s tricky to see a clear path forward, but when you can get visibility into your return on investment and your return on ad spending (ROAS), you’ll be able to scale your ads up and generate more revenue as a result. Marketing analytics will shorten the time it takes for your business to grow. 

Spend less time on reporting, and more time in action

One of the things about traditional marketing dashboards is that they’re built manually in spreadsheets. Now, this process can be more automated using Google Data Studio by integrating your social channels into this tool using a connector called Supermetrics. This eliminates the need for a lot of manual data entry so you can focus on analyzing your data and taking action to optimize instead of pulling your data.

Creating a seamless transition if/when you sell your business

Marketing dashboards are part of a strategic exit strategy for your business if you’re planning to sell it. They will make your business more market-ready by decreasing the due diligence process will take. The prospective new owners will get faster insights into your sales, your funnels and your current results. It will also make it easier for them to take over the helm once the business ownership transfers over to them.

How can you get your own marketing dashboard?

We can help.

When we build dashboards, they’re intended for business owners and marketers to get the insights that they need within 30 seconds just like a car dashboard. 

We don’t build reports that require you to be a data scientist to understand. 

Goodbye overwhelm, hello hope.

If this is of interest to you, reach out to us for a free demonstration on the dashboards we build and how we can help you. Or you can learn more about these services on our marketing analytics page. 

Picture of Tammy Martin

Tammy Martin

Tammy is the company founder and crafty innovator behind this article. Since 2000, she has worked with clients to refine their marketing strategy, perfect ad performance, and generate sales from the bottom up.

It’s Your Turn. Make Your Move.

If you’re interested in working with us, please contact us today, and we will connect to book a consultation with you.