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We share the latest digital marketing and marketing measurement strategies in our blog that we’ve been curating for over 10 years. Select a category below if you have specific interest you want to dive into.

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Reasons to Keep Going with Marketing Campaigns in 2020

What we're in the midst of has thrown just about everything about “regular” life into chaos. By watching the news these days, it would be

Dig Deep, Build Strong, then Go Big

Recently, there is a lot of chatter on social media about business goals, business plans and implementing change… If that was you in your business:

So you wanna go digital with your advertising?

Great! But before you do, make sure that the pages you are going to send people to are ready to support the traffic you are

Why Hire a Digital Marketing Agency? | Work with a Google Partner

The holidays are rapidly approaching - which means it’s primo shopping season. Online shopping continues to grow - how do you ensure your products and

How to get the best from your digital ad agency

Everyone wants to get the most from their marketing department… So how do you get the best return on your ad spending (ROAS)? We recently

Be Remarkable

Where should a business owner spend their time? On SEO or being remarkable? If you don't have enough traffic coming to your site and you

Pinterest, the quiet search engine

How does your business rank in search engine results? Not great? You’re not alone. The majority of businesses are small fish in the very big

Video Marketing Tips & Strategy For Your Business

Have you been hesitant to create a video for your business? Here are some stats that might change your mind: 🎥 Online video makes up

Facebook Launches Platform Changes for Advertisers

Changes in digital advertising platforms are par for the course and arrive regularly. April saw a larger than normal release of updates and changes over

How to Increase Revenues from Your Facebook Fans & Instagram Followers in 2019

If you’re feeling like your social campaigns on Facebook and/or Instagram are getting stagnant, there is hope for you in 2019. We found a way

The Secret Social Underdog: Pinterest for Business

It is quite common for us to be asked by clients to market to affluent women in the United States and Canada. They are usually

Canadian Federal Privacy Law Has Changed

As of November 1st, 2018, changes to the Personal Information Protection and Electronic Documents Act (PIPEDA) have gone into effect. Under the Digital Privacy Act,

Social Features to Leverage

Social Features you want to make sure you are leveraging, not ignoring, for best results. Advertising on social isn’t just an alternative channel to google

Direct Response Copy Sticks out Like a Sore Thumb on Social…

Anyone who has worked with adults, children or animals knows… tone is everything. It’s also implicitly known that we all adapt our voice and messaging

Winning the Social Game in 2018

Despite the algorithm changes at Facebook, using this social platform continues to be a strong source of new customers for businesses we work with. It

Website Personalization: The Next Big Shift in Driving Subscribers, Conversions & Purchases

A basic tenet of sales is to personalize your offer to the prospect in front of you. Salespeople know this and customize their pitches to

Martin Marketing Joins Communo: Pioneers of the Sharing Economy

One of the trends in our workforce today is career fluidity. People are abandoning their jobs because they’re not feeling fulfilled. Instead, they’re becoming freelancers

Insights & Reflections from The Gathering Marketing Conference, 2018

Last week I attended a conference designed to celebrate today’s top brands, learn about emerging brands and share what’s possible in marketing today. Brand stories

5 Non-Hacky Ways to Navigate the Change in the Facebook Algorithm

“OMG the algorithm is changing!” Went the panicked cries of online marketers the world over in January. The announcement from Facebook said that they intended

Digital Trends We Are Digging in 2018

Changes, innovations and updates are constant in the realm of tech and social media, and we’re all learning to roll with it. I remember when

6 Trends Getting Results in Social Media Advertising Right Now

The realm of social media advertising is an ever-changing game. Platforms are continuously evolving, optimizing and learning more about their users. Enlisting the help of

Facebook Messenger for Business

What's trending on Facebook? And what does that have to do with your business? It's Facebook Messenger, and if you're not using it yet, your

NEW: Facebook Messenger Ads

Looking for something new to try for your Facebook ad campaigns? Try Facebook Messenger ads. The most popular way to use messenger is in your

How to Advertise on Instagram: 6 Instagram Tips

We are contacted regularly regarding Facebook campaigns, and when I speak to business owners during strategy sessions, I'm often recommending the additional use of the