Martin Marketing Joins Communo: Pioneers of the Sharing Economy

One of the trends in our workforce today is career fluidity. People are abandoning their jobs because they’re not feeling fulfilled. Instead, they’re becoming freelancers and solopreneurs where they can do the work that they love by starting their day when it’s convenient for them instead of 9:00 a.m. and then working in flow until the natural close of their workday. It makes for a more creative working environment for people that captures their best work and is more inspiring for them.

At Martin Marketing, we’re embracing this shift because we know that the amount of freelancers in the workforce is going to climb from 35% to 50% by the year 2020. And we’ve done this by joining the Communo community of agile agencies.

Communo is helping respond to this macroeconomic shift for marketing agencies, which are talent-dependent businesses. Their radical reinvention enables us to connect with similar agencies that are specialized in other areas so we can work together to support our clients together.

In traditional advertising agencies, there is a 30% attrition rate for their employees, which means that they need to spend a fair amount of resources and efforts on talent acquisition. This problem is solved within the Communo community because as an agency, we can post a job with a unique set of skills required and have multiple responses within minutes. These are not people looking for a job. They’re subject-matter experts with a deeper understanding of specific industry niches and specific skills.

The Communo community houses experts such as graphic designers, creative directors, public relations consultants, website developers, videographers, video animators, and copywriters.

Communo is helping respond to this macroeconomic shift for marketing agencies, which are talent-dependent businesses. Their radical reinvention enables us to connect with similar agencies that are specialized in other areas so we can work together to support our clients together.

Communo has over 150 pre-vetted marketing firms and freelancers for us to draw upon at a moment’s notice. This translates into a virtual marketing department for our clients that can generate unparalleled results with our combined depth and breadth of expertise.

By staying in our own lane, so can you, our client. You can focus on what you do best, which is running your business, and we’ll take care of delivering you the leads that you need to grow.

If you have any questions about how Communo works, or would like to arrange a consultation to work with us, please contact us.

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Tammy Martin

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At Martin Marketing we help businesses take the lead in their industry with digital. We're centralized in Newmarket, Ontario and our remote team is located across Canada and United States.

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