If you’re feeling like your social campaigns on Facebook and/or Instagram are getting stagnant, there is hope for you in 2019. We found a way to make it even easier for your customers to buy what you’re selling on social using your Facebook page, your Facebook group and/or your Instagram business profile.
How does it work?
Your followers, group members and fans are already commenting on your posts. We’re now giving them a way to place an order by using a single word in their comments to initiate a purchase from you. They don’t leave Facebook or Instagram to get their order started.
Once this process has been triggered through their comment, they will receive an invoice via email to complete the transaction.
The bonus is that their purchase “comment” also creates social proof for others because it enables people to see others purchasing the product/service and then jumping on the bandwagon as well. Brands tend to see a 30% increase in engagement on their shoppable posts.
Another bonus is that you’re paying Facebook and Instagram for engagement only, not website clicks. Hello, savings!
What if I already have Shopify?
Good news. The software integrates with Shopify so you can keep track of your sales, inventory and data on Shopify. Your customers still finalize their order through your Shopify checkout page so your branding is consistent and it uses your optimized checkout process.
What if I don’t have a website yet?
The software has its own inventory system, so you can use it immediately. It will enable you to manage inventory, orders, customers, emails and collect your customer and product information all in one place.
Does it work for pre-orders?
Yes, if you have a business that is primarily based on pre-orders, this software is a match made in heaven for you.
What if I want to make my Instagram posts linkable?
Until now, Instagram captions and photos are typically not linkable. The only clickable link has been in your profile. We can now help you showcase your content and make your photos link to the content your fans are trying to find. This is great for eCommerce companies, publishers and content creators because it increases their click-through rate by 70% and spends 50% more time on their sites.
How do we get started?
If you’re interested in this social commerce platform, we can help you turn your Facebook followers, group members and Instagram fans into Instasales. Simply contact us today for details.