Pinterest, the quiet search engine

How does your business rank in search engine results?

Not great? You’re not alone.

The majority of businesses are small fish in the very big ponds of Google and YouTube, and it takes time and a dedicated SEO strategy to rise in the ranks and stand out.

What you might not be aware of is that Pinterest falls into the search engine category as well, and Pinterest is a much smaller pond, which means you get to be a bigger fish when you swim in the Pinterest pond.

Pinterest is a network where people look for inspiration, including specifically seeking out ideas about new products to buy.  

Pinterest is well-known for its food, health and travel posts. 

It’s especially effective if the nature of the work is visual because pins are image-driven, but sometimes that means more competition.

So, it’s also a platform that can take ordinary or even dry topics and make them engaging and interesting and those who can do that successfully have an opportunity to really stand out. 

For example, website developers and financial planners all successfully use Pinterest to teach “dry” topics like banking and coding. 

Divorce attorneys and project managers can offer their most helpful content to those who are searching for answers or the latest inspirations on that topic.

If you’ve considered advertising on Pinterest, here are some helpful ways to start thinking about it. 

Google Ad = succinct description your offering + keywords

Pinterest Ad = imagery that succinctly shows your offering + keywords

It’s also possible to select categories/search themes if you don’t have specific keywords that suit your product.

People on Pinterest are actively searching out ideas and products based on keywords and categories, they are excited to see posts from brands in their feeds.

Grabbing the consumer’s attention with appealing images that show the desired result is a great way to drive traffic to your site whether you use it for organic or paid purposes.

Get’em while they’re hot!

Want the secret sauce? What we recommend is that the follow-up (remarketing) ad is posted on Facebook and/or Instagram to help promote the final conversion.

Consider Pinterest as one part of a comprehensive digital strategy for your business to drive visitors to your website.




Tammy Martin

About

At Martin Marketing we help businesses take the lead in their industry with digital. We're centralized in Newmarket, Ontario and our remote team is located across Canada and United States.

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