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We share the latest digital marketing and marketing measurement strategies in our blog that we’ve been curating for over 10 years. Select a category below if you have specific interest you want to dive into.
Great! But before you do, make sure that the pages you are going to send people to are ready to support the traffic you are
The holidays are rapidly approaching – which means it’s primo shopping season. Online shopping continues to grow – how do you ensure your products and
Everyone wants to get the most from their marketing department… So how do you get the best return on your ad spending (ROAS)? We recently
Where should a business owner spend their time? On SEO or being remarkable? If you don’t have enough traffic coming to your site and you
How does your business rank in search engine results? Not great? You’re not alone. The majority of businesses are small fish in the very big
Have you been hesitant to create a video for your business? Here are some stats that might change your mind: 🎥 Online video makes up
Changes in digital advertising platforms are par for the course and arrive regularly. April saw a larger than normal release of updates and changes over
If you’re feeling like your social campaigns on Facebook and/or Instagram are getting stagnant, there is hope for you in 2019. We found a way
It is quite common for us to be asked by clients to market to affluent women in the United States and Canada. They are usually
As of November 1st, 2018, changes to the Personal Information Protection and Electronic Documents Act (PIPEDA) have gone into effect. Under the Digital Privacy Act,
Social Features you want to make sure you are leveraging, not ignoring, for best results. Advertising on social isn’t just an alternative channel to google
Anyone who has worked with adults, children or animals knows… tone is everything. It’s also implicitly known that we all adapt our voice and messaging
Despite the algorithm changes at Facebook, using this social platform continues to be a strong source of new customers for businesses we work with. It
A basic tenet of sales is to personalize your offer to the prospect in front of you. Salespeople know this and customize their pitches to
One of the trends in our workforce today is career fluidity. People are abandoning their jobs because they’re not feeling fulfilled. Instead, they’re becoming freelancers
Last week I attended a conference designed to celebrate today’s top brands, learn about emerging brands and share what’s possible in marketing today. Brand stories
“OMG the algorithm is changing!” Went the panicked cries of online marketers the world over in January. The announcement from Facebook said that they intended
Changes, innovations and updates are constant in the realm of tech and social media, and we’re all learning to roll with it. I remember when
The realm of social media advertising is an ever-changing game. Platforms are continuously evolving, optimizing and learning more about their users. Enlisting the help of
What’s trending on Facebook? And what does that have to do with your business? It’s Facebook Messenger, and if you’re not using it yet, your business
Looking for something new to try for your Facebook ad campaigns? Try Facebook Messenger ads. The most popular way to use messenger is in your
We are contacted regularly regarding Facebook campaigns, and when I speak to business owners during strategy sessions, I’m often recommending the additional use of the
When I start a marketing consultation, this is always a question that comes up along with whether Facebook ads “really work”. After working on Facebook
When we were approached by an insurance company regarding Facebook advertising, they asked us to help increase their leads. They were already spending $5,000/month on