Articles: social media marketing

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Online Marketing for Coaches in 2022

With all of the current market challenges, many online coaches are left wondering how to market education courses. Since this is a niche that we

Paid Ads: Five Tips on What To Do When Your Ads Aren’t Achieving Results

You know that feeling when your paid ads need resuscitation? You're not sure what to do, but you know you definitely need a change. We've

AdSkills Certification Announcement

This spring, our marketing team has been working diligently to gain advanced media buying skills.. We are so happy to announce that our owner is

Martin Marketing Client Reviews

What our clients have to say about us! We’re a digital marketing agency that specializes in getting customers for online course creators and schools. At

Google Ads vs. Facebook Ads: A Digital Marketing Agency’s Perspective

If you’re planning to do any digital marketing in 2021, the two main platform choices with the most traffic are Google Ads and Facebook Ads.

Dig Deep, Build Strong, then Go Big

Recently, there is a lot of chatter on social media about business goals, business plans and implementing change… If that was you in your business:

So you wanna go digital with your advertising?

Great! But before you do, make sure that the pages you are going to send people to are ready to support the traffic you are

How to get the best from your digital ad agency

Everyone wants to get the most from their marketing department… So how do you get the best return on your ad spending (ROAS)? We recently

Video Marketing Tips & Strategy For Your Business

Have you been hesitant to create a video for your business? Here are some stats that might change your mind: 🎥 Online video makes up

Facebook Launches Platform Changes for Advertisers

Changes in digital advertising platforms are par for the course and arrive regularly. April saw a larger than normal release of updates and changes over

How to Increase Revenues from Your Facebook Fans & Instagram Followers in 2019

If you’re feeling like your social campaigns on Facebook and/or Instagram are getting stagnant, there is hope for you in 2019. We found a way

The Secret Social Underdog: Pinterest for Business

It is quite common for us to be asked by clients to market to affluent women in the United States and Canada. They are usually

Social Features to Leverage

Social Features you want to make sure you are leveraging, not ignoring, for best results. Advertising on social isn’t just an alternative channel to google

Winning the Social Game in 2018

Despite the algorithm changes at Facebook, using this social platform continues to be a strong source of new customers for businesses we work with. It

Website Personalization: The Next Big Shift in Driving Subscribers, Conversions & Purchases

A basic tenet of sales is to personalize your offer to the prospect in front of you. Salespeople know this and customize their pitches to

5 Non-Hacky Ways to Navigate the Change in the Facebook Algorithm

“OMG the algorithm is changing!” Went the panicked cries of online marketers the world over in January. The announcement from Facebook said that they intended

6 Trends Getting Results in Social Media Advertising Right Now

The realm of social media advertising is an ever-changing game. Platforms are continuously evolving, optimizing and learning more about their users. Enlisting the help of

How to Advertise on Instagram: 6 Instagram Tips

We are contacted regularly regarding Facebook campaigns, and when I speak to business owners during strategy sessions, I'm often recommending the additional use of the

Facebook Marketing Trends for 2016

Each year my role feels the same, but when I look back to the types of tactics I was using last year, it’s changed so

New Multi Product Post Ads

Facebook has now unveiled a new feature that was originally designed for eCommerce businesses and has been used with third party software...until now. You may

6 Facebook Advertising Beginner Blunders

Is it possible to make a mistake with Facebook advertising? Yes, yes it is. When you are just starting out with advertising on Facebook you

Facebook Advertising Trends for Small Business Owners

Say Farewell to Free Exposure Hosting a business on page on Facebook in 2014 is propelling business owners out of the cheap seats and promoting