Articles: facebook advertising

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Paid Ads: Five Tips on What To Do When Your Ads Aren’t Achieving Results

You know that feeling when your paid ads need resuscitation? You're not sure what to do, but you know you definitely need a change. We've

Facebook Launches Platform Changes for Advertisers

Changes in digital advertising platforms are par for the course and arrive regularly. April saw a larger than normal release of updates and changes over

Social Features to Leverage

Social Features you want to make sure you are leveraging, not ignoring, for best results. Advertising on social isn’t just an alternative channel to google

Direct Response Copy Sticks out Like a Sore Thumb on Social…

Anyone who has worked with adults, children or animals knows… tone is everything. It’s also implicitly known that we all adapt our voice and messaging

Winning the Social Game in 2018

Despite the algorithm changes at Facebook, using this social platform continues to be a strong source of new customers for businesses we work with. It

Facebook Messenger for Business

What's trending on Facebook? And what does that have to do with your business? It's Facebook Messenger, and if you're not using it yet, your

NEW: Facebook Messenger Ads

Looking for something new to try for your Facebook ad campaigns? Try Facebook Messenger ads. The most popular way to use messenger is in your

Are Facebook Ads Worth It?

When I start a marketing consultation, this is always a question that comes up along with whether Facebook ads “really work”. After working on Facebook

Facebook Advertising Case Study: Insurance Company

When we were approached by an insurance company regarding Facebook advertising, they asked us to help increase their leads. They were already spending $5,000/month on

Facebook Marketing Trends for 2016

Each year my role feels the same, but when I look back to the types of tactics I was using last year, it’s changed so

Where Will My Facebook Ads Be Displayed?

This is a common question that I am asked and there have been a couple of updates recently that are worth noting. Here are the

6 Captivating Content Techniques For Facebook Advertisers

An opinion of a friend of mine caught me off guard recently. He said that if you don’t have anything to say about the business

Facebook Advertising Essentials: Costs, Coupons & Tips

Facebook advertising is a new platform for many companies, and covering the basics of how Facebook advertising works is essential to get up to speed.

Facebook Marketing Trends for 2015

It is now getting to the point that there is something changing on Facebook on a weekly basis if not daily and it’s important to

Facebook Ad Idea Fusion

There are times when the creation of a new Facebook ad can be daunting. There are lots of great tools available to you that help

New Multi Product Post Ads

Facebook has now unveiled a new feature that was originally designed for eCommerce businesses and has been used with third party software...until now. You may

The $10/Day Difference on Facebook

Each week I receive a weekly page update from Facebook that summarizes reach, likes and engagement for all of my clients for the last seven

Does Facebook Advertising Really Work?

I had a great chat with Rob Drummond, a colleague of mine who specializes in Infusion Soft campaign management. He was curious about my progress

6 Facebook Advertising Beginner Blunders

Is it possible to make a mistake with Facebook advertising? Yes, yes it is. When you are just starting out with advertising on Facebook you

Facebook Advertising Trends for Small Business Owners

Say Farewell to Free Exposure Hosting a business on page on Facebook in 2014 is propelling business owners out of the cheap seats and promoting