Articles: marketing strategy

The Martin Marketing blog has won one of the top 50 Facebook Marketing blogs by Feedspot

We share the latest digital marketing and marketing measurement strategies in our blog that we’ve been curating for over 10 years. Select a category below if you have specific interest you want to dive into.

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Confessions of a Digital Marketing Agency Owner in 2026

The digital marketing industry has had some tectonic shifts since AI was introduced. Interactions with clients have changed. Ad management has changed. Even platform selection

The Shift from Search to Ask: What AI Visibility Means for Your Business

Last month, I ran an experiment. I queried ChatGPT, Perplexity, and Google's AI Overview on the kinds of questions my clients' customers might ask. "What's

What Every eCommerce Business Owner Should Know About Investing in Marketing Support

To Hire or Not To Hire? Maybe you’ve been taking a DIY approach to your marketing or using an agency or different contractors. As I’m

7 Things Your Marketing Strategy Might be Missing and How the Right Dashboard Can Help

Would you rather put your money towards a campaign that generates 200 new email subscribers or one that only nets you 10 subscribers? Okay, what

13 Mistakes You Can Avoid With the Right Google Ads Expert

Lately, we’ve had an increase in requests for google ad services for therapists. In the wake of the pandemic, it’s not surprising that their practices

Online Marketing for Coaches in 2022

With all of the current market challenges, many online coaches are left wondering how to market education courses. Since this is a niche that we

Setting Your Marketing KPIs: What You Need to Know

If you're looking to improve your marketing performance, it can be difficult to know where to start. One of the most important things you have

Why Measuring Marketing ROI is Critical for Your Business Success

One of the biggest misconceptions that we see in marketing today is entrepreneurs bragging about their revenues without any context. The problem with that is

DIY or Outsource: When to Hire a Google Ads Manager

We all know that Google Ads Manager is a powerful tool, but do you know when it's best to use it? If you are running

Paid Ads: Five Tips on What To Do When Your Ads Aren’t Achieving Results

You know that feeling when your paid ads need resuscitation? You're not sure what to do, but you know you definitely need a change. We've

Google Ads vs. Facebook Ads: A Digital Marketing Agency’s Perspective

If you’re planning to do any digital marketing in 2021, the two main platform choices with the most traffic are Google Ads and Facebook Ads.

How to Get Your Best ROI in Digital Marketing

A business goes through a few phases when maximizing their return on investment (ROI) in digital marketing. In the beginning, a business experiences the exhilaration

The Best Path to Scaling Up Your Business: A Digital Marketing Audit

One of the biggest challenges for marketing teams is dealing with the transparency on measuring the success of their campaigns (i.e., the metrics). The best

Made to Measure Marketing Dashboards

The Benefits of Measurement Marketing Do metrics matter during a global pandemic? Yep. More than they ever did. Savvy business owners are doubling down on

Reasons to Keep Going with Marketing Campaigns in 2020

What we're in the midst of has thrown just about everything about “regular” life into chaos. By watching the news these days, it would be

Dig Deep, Build Strong, then Go Big

Recently, there is a lot of chatter on social media about business goals, business plans and implementing change… If that was you in your business:

So you wanna go digital with your advertising?

Great! But before you do, make sure that the pages you are going to send people to are ready to support the traffic you are

How to get the best from your digital ad agency

Everyone wants to get the most from their marketing department… So how do you get the best return on your ad spending (ROAS)? We recently

Be Remarkable

Where should a business owner spend their time? On SEO or being remarkable? If you don't have enough traffic coming to your site and you

Pinterest, the quiet search engine

How does your business rank in search engine results? Not great? You’re not alone. The majority of businesses are small fish in the very big

How to Increase Revenues from Your Facebook Fans & Instagram Followers in 2019

If you’re feeling like your social campaigns on Facebook and/or Instagram are getting stagnant, there is hope for you in 2019. We found a way

Canadian Federal Privacy Law Has Changed

As of November 1st, 2018, changes to the Personal Information Protection and Electronic Documents Act (PIPEDA) have gone into effect. Under the Digital Privacy Act,

Website Personalization: The Next Big Shift in Driving Subscribers, Conversions & Purchases

A basic tenet of sales is to personalize your offer to the prospect in front of you. Salespeople know this and customize their pitches to

What’s New in Website Content?

Four Current Content Trends Your website will go through many iterations during the lifespan of your business. If you’ve been thinking about updating your site,

My Writing Process For Blog Articles & Website Content

Sometimes I find people struggling on how to write blog articles and website content. They often ask me what content should I put on my

Website Tips - What to Put on Your Website

Many business owners understand the importance of having an Internet presence through their own website. What they often struggle with is what content to put