Articles: Marketing

The Martin Marketing blog has won one of the top 50 Facebook Marketing blogs by Feedspot

We share the latest digital marketing and marketing measurement strategies in our blog that we’ve been curating for over 10 years. Select a category below if you have specific interest you want to dive into.

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Confessions of a Digital Marketing Agency Owner in 2026

The digital marketing industry has had some tectonic shifts since AI was introduced. Interactions with clients have changed. Ad management has changed. Even platform selection

5 Things I’ve Learned as a Fractional CMO for eCommerce Businesses

I recently received an invitation to be interviewed on a podcast about being a fractional Chief Marketing Officer (CMO), which has had me reflecting on

Why Hire a Fractional CMO? Why Now?

There comes a point in every successful business journey where scaling marketing initiatives is necessary to keep the momentum going. If you handle your ramped-up

What Every eCommerce Business Owner Should Know About Investing in Marketing Support

To Hire or Not To Hire? Maybe you’ve been taking a DIY approach to your marketing or using an agency or different contractors. As I’m

13 Mistakes You Can Avoid With the Right Google Ads Expert

Lately, we’ve had an increase in requests for google ad services for therapists. In the wake of the pandemic, it’s not surprising that their practices

8 Ways Marketing Measurement Can Impact Your Bottom Line

To introduce this topic of how measurement can impact your bottom line, let’s start with a story about a man who created the Genius Bar

Setting Your Marketing KPIs: What You Need to Know

If you're looking to improve your marketing performance, it can be difficult to know where to start. One of the most important things you have

Why Measuring Marketing ROI is Critical for Your Business Success

One of the biggest misconceptions that we see in marketing today is entrepreneurs bragging about their revenues without any context. The problem with that is

Made to Measure Marketing Dashboards

The Benefits of Measurement Marketing Do metrics matter during a global pandemic? Yep. More than they ever did. Savvy business owners are doubling down on

Reasons to Keep Going with Marketing Campaigns in 2020

What we're in the midst of has thrown just about everything about “regular” life into chaos. By watching the news these days, it would be

Dig Deep, Build Strong, then Go Big

Recently, there is a lot of chatter on social media about business goals, business plans and implementing change… If that was you in your business:

Why Hire a Digital Marketing Agency? | Work with a Google Partner

The holidays are rapidly approaching - which means it’s primo shopping season. Online shopping continues to grow - how do you ensure your products and

How to get the best from your digital ad agency

Everyone wants to get the most from their marketing department… So how do you get the best return on your ad spending (ROAS)? We recently

Be Remarkable

Where should a business owner spend their time? On SEO or being remarkable? If you don't have enough traffic coming to your site and you

Video Marketing Tips & Strategy For Your Business

Have you been hesitant to create a video for your business? Here are some stats that might change your mind: 🎥 Online video makes up

Martin Marketing Joins Communo: Pioneers of the Sharing Economy

One of the trends in our workforce today is career fluidity. People are abandoning their jobs because they’re not feeling fulfilled. Instead, they’re becoming freelancers

Insights & Reflections from The Gathering Marketing Conference, 2018

Last week I attended a conference designed to celebrate today’s top brands, learn about emerging brands and share what’s possible in marketing today. Brand stories

How to Advertise on Instagram: 6 Instagram Tips

We are contacted regularly regarding Facebook campaigns, and when I speak to business owners during strategy sessions, I'm often recommending the additional use of the

Four Book Promotion Techniques for Authors

Whether you’re in the midst of writing your masterpiece or whether you’re already a published author, I’m sure you’ve been wondering how to promote your

Reverse Marketing: Where the Customer is King...Again

One of the recent trends in marketing today is the role reversal from companies marketing to their customers, to companies listening to consumer behavior and

Are you an Abundant Thinker?

I find it intriguing how similar businesses and bloggers react to new competitors in their marketplace. They either react like hoarders trying to protect their

Creating Your Business Legacy

In my recent blog article about storybranding, I discussed conveying the story behind your brand. Where your business came to be and why you are

What is StoryBranding?

"Look at how terrific we are!" Does this capture your interest? Yeah, that's what I thought. Not so much. Today's successful companies like Apple, Harley