Articles: Social Media

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Pinterest, the quiet search engine

How does your business rank in search engine results? Not great? You’re not alone. The majority of businesses are small fish in the very big

The Secret Social Underdog: Pinterest for Business

It is quite common for us to be asked by clients to market to affluent women in the United States and Canada. They are usually

Direct Response Copy Sticks out Like a Sore Thumb on Social…

Anyone who has worked with adults, children or animals knows… tone is everything. It’s also implicitly known that we all adapt our voice and messaging

Winning the Social Game in 2018

Despite the algorithm changes at Facebook, using this social platform continues to be a strong source of new customers for businesses we work with. It

Insights & Reflections from The Gathering Marketing Conference, 2018

Last week I attended a conference designed to celebrate today’s top brands, learn about emerging brands and share what’s possible in marketing today. Brand stories

Digital Trends We Are Digging in 2018

Changes, innovations and updates are constant in the realm of tech and social media, and we’re all learning to roll with it. I remember when

6 Trends Getting Results in Social Media Advertising Right Now

The realm of social media advertising is an ever-changing game. Platforms are continuously evolving, optimizing and learning more about their users. Enlisting the help of

Facebook Messenger for Business

What's trending on Facebook? And what does that have to do with your business? It's Facebook Messenger, and if you're not using it yet, your

Facebook Advertising Trends for Small Business Owners

Say Farewell to Free Exposure Hosting a business on page on Facebook in 2014 is propelling business owners out of the cheap seats and promoting

Six Tips on How to Build Your Business on Linked In

Your Headline Instead of writing your boring job title in your headline, use a couple of sentences to explain who you are and what you

Four Book Promotion Techniques for Authors

Whether you’re in the midst of writing your masterpiece or whether you’re already a published author, I’m sure you’ve been wondering how to promote your

New to Twitter? What to post/tweet about.

A lot of my clients have yet to enter the Twitter realm. One of they questions they often ask me is "what would I post