Articles: Measurement Marketing

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We share the latest digital marketing and marketing measurement strategies in our blog that we’ve been curating for over 10 years. Select a category below if you have specific interest you want to dive into.

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7 Things Your Marketing Strategy Might be Missing and How the Right Dashboard Can Help

Would you rather put your money towards a campaign that generates 200 new email subscribers or one that only nets you 10 subscribers? Okay, what

Google Analytics 4 vs Universal Analytics

The new Google Analytics 4 (GA4) is the latest version of Google's popular website analytics platform. It offers a number of enhancements over previous versions,

8 Ways Marketing Measurement Can Impact Your Bottom Line

To introduce this topic of how measurement can impact your bottom line, let’s start with a story about a man who created the Genius Bar

Setting Your Marketing KPIs: What You Need to Know

If you're looking to improve your marketing performance, it can be difficult to know where to start. One of the most important things you have

Why Measuring Marketing ROI is Critical for Your Business Success

One of the biggest misconceptions that we see in marketing today is entrepreneurs bragging about their revenues without any context. The problem with that is

Martin Marketing Client Reviews

What our clients have to say about us! We’re a digital marketing agency that specializes in getting customers for online course creators and schools. At

How to Get Your Best ROI in Digital Marketing

A business goes through a few phases when maximizing their return on investment (ROI) in digital marketing. In the beginning, a business experiences the exhilaration

Measuring Your Marketing with Confidence: How to Implement Agile Online Marketing

For decades, the typical sales process involved salespeople meeting clients face to face, having a conversation, and then selling or not selling. In today’s marketplace,

The Best Path to Scaling Up Your Business: A Digital Marketing Audit

One of the biggest challenges for marketing teams is dealing with the transparency on measuring the success of their campaigns (i.e., the metrics). The best

Goodbye Overwhelm, Hello Hope

Sailing in uncertain waters when it comes to understanding your marketing metrics? You aren’t alone. The world at large is a dizzyingly complex place. This

Made to Measure Marketing Dashboards

The Benefits of Measurement Marketing Do metrics matter during a global pandemic? Yep. More than they ever did. Savvy business owners are doubling down on

So you wanna go digital with your advertising?

Great! But before you do, make sure that the pages you are going to send people to are ready to support the traffic you are

Why Hire a Digital Marketing Agency? | Work with a Google Partner

The holidays are rapidly approaching - which means it’s primo shopping season. Online shopping continues to grow - how do you ensure your products and