Get executive-level marketing leadership on a flexible, on-demand basis. Our fractional CMO services help eCommerce business owners maximize their marketing spend, while minimizing their time investment.
A fractional Chief Marketing Officer (CMO) will take it off your plate by delivering the clarity and leadership you need without the expense of hiring an in-house executive. Tammy Martin has over two decades of experience, a passion for analytics, and a thoughtful, creative approach to drive predictable, scalable growth.
Before beginning her entrepreneurial journey, Tammy spent 10 years in the corporate world, managing the marketing efforts for 12 franchises. She launched Martin Marketing in 2012 and has been helping clients scale their sales with a strategic, data-driven approach ever since. No vanity metrics. No blanket solutions. Tammy offers completely transparent measurement marketing tailored to your objectives.
While Tammy is passionate about analytics, the thing she loves most is building relationships with her clients. As a fractional CMO, she’s able to immerse herself in your business and get a deep understanding of what you need. You can finally stop thinking about marketing, knowing your brand is being authentically represented in the digital world and every campaign is driving results. Learn more.
Tammy Martin been in the marketing industry for over two decades.
We’re one of 16 agencies in North America certified in measurement marketing.
Martin Marketing Inc. has been in business for over thirteen years.
” Tammy Martin is the best marketer I’ve ever worked with.”
“I used subcontractors in the past and always had to be very involved in the orchestration. I felt like I was flying blind on the numbers side and it was hard to get a straight answer from anyone.
Tammy is the opposite. She doesn’t sugarcoat things and there is data behind every marketing dollar spent. She streamlined my processes and reporting and is my single point of contact from strategy to execution. Not only do I have more clarity, I also finally have the time to work on my business instead of in it.
Recently, I attended a roundtable of eCommerce store owners. The average year-over-year revenue was down 8-20% for all companies. Fortunately, that’s not the case for my business and sales are still strong. I credit this to Tammy’s expertise and ability to pivot quickly. I would recommend her to anyone who wants to grow their eCommerce business in a sustainable way.”
– CHRIS O’BLENNESS
A fractional CMO gives you the strategic marketing leadership your business needs without the overhead of a full-time executive salary. You get someone who’s been in the trenches for 25+ years—not just reading case studies, but actually running campaigns, analyzing data, and navigating platform changes from yellow pages to AI-driven search.
Here’s what that looks like in practice: I bring measurement-obsessed strategic thinking to your growth decisions. While your team executes tactics, I’m connecting the dots between your customer data, market positioning, and revenue targets. I challenge assumptions, spot opportunities your competitors miss, and keep you from chasing every shiny platform that promises easy wins.
For established eCommerce businesses earning $3M+ annually, this matters because you’re past the scrappy startup phase but not ready for a $200K CMO hire. You need someone who understands the difference between vanity metrics and actual business growth, who can translate platform changes into strategic advantage, and who brings both historical perspective and current platform expertise.
The practical benefit? You get strategic clarity on where to invest your marketing dollars, how to position against competitors, and which growth levers actually move your specific business forward—without the guesswork, without the generic advice, and without paying for 40 hours a week when you need 10-15 hours of high-leverage strategic thinking.
Data-driven marketing strategies mean making decisions based on what your numbers actually tell you—not what you hope is true, not what worked for someone else’s business, and definitely not what the latest guru is selling.
Here’s the reality: I’ve spent over two decades building custom dashboards, tracking attribution, and watching businesses make expensive mistakes because they confused activity with results.
Data-driven strategy means knowing your customer acquisition cost, lifetime value, and contribution margin before you scale. It means understanding which channels actually drive profitable growth versus which ones just make pretty reports.
For your business, this looks like connecting your ad spend to actual revenue, not just clicks or impressions. It’s tracking how customers move through your funnel, and what that’s costing you. It’s using forecasting models to predict cash flow impact before you commit to a campaign, not after.
The difference between data-informed and data-driven? Data-informed looks at reports. Data-driven builds strategy from the numbers up. I use tools for benchmarking and forecasting because guessing is expensive. When platform algorithms change or costs spike, we know exactly what levers to pull because we’ve been measuring what matters all along.
This isn’t about drowning in analytics tools or tracking every possible metric. It’s about identifying the numbers that actually drive your business forward and building your marketing strategy around moving those numbers in the right direction. Everything else is noise.
You’ll also find CMO matchmaking agencies that connect you with a fractional CMO—but they take a significant cut of your investment. That markup doesn’t improve the strategy you receive; it just adds a middleman between you and the person actually doing the work.
What you rarely find is someone who’s actually built their career in the trenches of small-to-mid-sized business marketing, who understands both the analog foundations and digital evolution, and who brings 25+ years of hands-on experience to strategic oversight.
I’ve been running Martin Marketing Inc. in Newmarket, Ontario since the yellow pages and radio days. I didn’t learn eCommerce marketing from a textbook—I learned it by managing ad accounts, building campaigns, and watching platforms evolve from Facebook’s early days through algorithm upheavals to today’s AI-driven search landscape. That historical perspective matters when platforms shift and everyone else is panicking.
When you work with me, you work directly with me—no agency markup, no account manager translating between us, no diluted strategic vision. My approach is grounded in measurement, transparent about what’s working (and what isn’t), and I don’t sell you on tactics that benefit my bottom line over yours.
If you’re looking for someone who’ll impress you with buzzwords and generic frameworks, there are plenty of options. If you want strategic marketing leadership grounded in real-world experience, data-driven decision-making, and zero BS—someone who’s navigated every platform shift for two decades and knows how to translate change into competitive advantage, that’s what I bring to the table.
