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Discovery ads are an excellent way to retarget an audience.
They are visible on YouTube’s homepage, at the top of YouTube search results, and on the suggested video list for a video’s watch page.
The best part? You don’t pay unless a viewer interacts with it.
In-stream video ads are very effective at generating quality leads for your brand.
They can play before, during, or after a viewer’s video on YouTube.
They range in length from 12 seconds to 6 minutes and feature a countdown timer on screen, as well as a link to your brand’s website.
The most important part is the option for viewers to skip the video ad after five seconds.
If they choose to skip and don’t interact with your ad, you don’t have to pay a cent.
You only pay for engagement and video views past 30 seconds.
Viewers say that they’re two times more likely to buy a product that they saw on YouTube.