Facebook Strategy Session

Martin Marketing

Okay, so you’re ready to roll-up your sleeves and talk about Facebook strategy. Excellent!

Before we book our session, I’d like to learn some more details about your business so we can both be well prepared. Most of the questions are required. If some of them don’t apply to you, simply put “Not Applicable” and move to the next question.

The questionnaire is designed to get you thinking about who your ideal customer is from a strategic perspective and to reflect on what products and content you have already that we can work with to get started.

Once the form is filled out, I’ll provide you with a link to my calendar to schedule a time.

Business Name

Facebook Company Page

Please insert http:// or https:// before the URL.

Name (First)

Name (Last)

Phone

What is your monthly Facebook ad spending budget?

A $2,000/month ad spending minimum is required plus the agency fee which will be quoted upon completion of your strategy call.

What are your business goals/expectations for Facebook advertising?

Who are your top competitors?

What makes your product/service unique?

Describe your ideal customer.

Where do they live?

How old are they?

Please provide an age range.

What is their typical marital status?

Engaged, married, single, complicated, widowed, divorced, or not sure.

Do they usually have children?

If so, how old would their children be? {age range}

What is their income range?

What associations, clubs or organizations do your customers belong to?

What are their interests?

Examples: fitness, meditation, golf, hockey, yoga, christianity, etc.

Who are the authorities in your market?

These are people that would be apt to have a large Facebook fan base already. They are often considered public figures. Example: Oprah, Dr. Oz, Tony Robbins, etc.

What frustrates your customers?

Maybe it’s something that keeps them up at night. Examples: obesity, insomnia, lack of self confidence, finances, etc.

What is one specific thing that we can pull out of your process to motivate Facebook users to take action?

Something compelling. Something that creates curiosity. Something that delivers value, but can transition smoothly into your core product or service. Example: Free eBook, Free Download, Webinar, Chapter Excerpt, Podcast, etc.

How often are you creating consistent content that we can amplify with Facebook ads and use Retargeting to bring visitors back into your sales strategy? A few times per week Weekly Every other week Monthly Not at all

This content builds a relationship, warms up your customers and gets them ready to take action.

About

At Martin Marketing we help businesses take the lead with digital. We’re centralized in Newmarket, Ontario and our remote team of over 150 experts is located across Canada and the US.

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