Articles: Fractional CMO

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Confessions of a Digital Marketing Agency Owner in 2026

The digital marketing industry has had some tectonic shifts since AI was introduced. Interactions with clients have changed. Ad management has changed. Even platform selection

5 Things I’ve Learned as a Fractional CMO for eCommerce Businesses

I recently received an invitation to be interviewed on a podcast about being a fractional Chief Marketing Officer (CMO), which has had me reflecting on

Why Hire a Fractional CMO? Why Now?

There comes a point in every successful business journey where scaling marketing initiatives is necessary to keep the momentum going. If you handle your ramped-up