Or Not Even Visiting You In The First Place
Picture Homer Simpson on a smart phone trying to click on a small link to get to where he wants to go. Those fat digits of his are similar to your mobile website visitors. They’re getting frustrated on a site that was never intended to be seen aside from on a desktop computer.
In the past few years, the amount of mobile use has increased significantly and it’s common for your website to have up to 50% of its visitors to be checking you out on their smart phone or tablet.
Here are 7 things that are driving your mobile visitors bananas:
1) Your phone number is not clickable. Think about how easy it would be for them to just touch your phone number with their stylus or fingertip to call you. Wouldn’t that be nice? Well, it’s possible now!
2) They have to zoom in on the screen because the site is not responsive. Nowadays, good sites will stack the information so mobile visitors just need to scroll down to get to the information they need.
3) When your call-to-action is a text link. The new trend is to use larger call-to-action buttons, which help with both conversion rates and a better mobile experience.
4) They’re having a hard time finding you on Google. Yep, that’s right. Google prefers responsive design because it’s more efficient for their bots to crawl the site and display it in the search results.
5) Your text is so tiny they cannot read it. Facebook users are often on mobile devices and if they come across a great article that requires a lot of fussing to read it properly and maneuver around images, they’re guaranteed not to stay long.
6) The forms they need to fill in to contact you are minuscule and extremely painful if they’re not responsive. Guess who uses these most? People selling products on their e-commerce websites.
7) Are you sending emails to your subscribers? Receiving an email from you can be frustrating without using specialized software like AWeber, MailChimp, InfusionSoft or Constant Contact can improve their experience.
When they cannot find the information they’re looking for on your site and get frustrated, there is a 61% chance that they will leave and go to another site. Now is the time to change that, especially before your competitors figure it out.
A responsive website is going to be a must have for 2015.
A responsive website also eliminates the need to have a desktop website and a mobile website. Instead, you’ll only have one site to update.
If you’re interested in updating your site and eliminating the 50% leakage problem by incorporating a mobile-friendly design, ask us for a free consultation.
