Despite the algorithm changes at Facebook, using this social platform continues to be a strong source of new customers for businesses we work with. It has required us to make minor changes to ensure our clients get the best possible return on their investment. Here are some suggestions for what you can do to maximize […]
Insights & Reflections from The Gathering Marketing Conference, 2018
Last week I attended a conference designed to celebrate today’s top brands, learn about emerging brands and share what’s possible in marketing today. Brand stories were shared and vulnerability was the theme thanks to a kick-off keynote talk by Brene Brown. What I took home was encouragement and hope that marketers are opening up to […]
Facebook Messenger for Business
What’s trending on Facebook? And what does that have to do with your business? It’s Facebook Messenger, and if you’re not using it yet, your business is behind the 8-ball. Here are four reasons why Facebook Messenger needs to be in your toolkit for 2017: Response Rate = Pulse of Your Business Your messenger response rate […]
NEW: Facebook Messenger Ads
Looking for something new to try for your Facebook ad campaigns? Try Facebook Messenger ads. The most popular way to use messenger is in your call-to-action. The ad is still set-up exactly the same way as typical ads, but the destination is different. Instead of going to your website, they move right into Facebook Messenger […]
Are Facebook Ads Worth It?
When I start a marketing consultation, this is always a question that comes up along with whether Facebook ads “really work”. After working on Facebook ad campaigns exclusively for a few years now, I can shed some light on this inquiry as follows… The obvious answer is that yes, Facebook ads generate website visitors, fans, […]
Facebook Advertising Case Study: Insurance Company
When we were approached by an insurance company regarding Facebook advertising, they asked us to help increase their leads. They were already spending $5,000/month on Google AdWords and had heard that Facebook was a good platform as well. After working together for a few months we were able to triple the amount of leads they […]
Facebook Marketing Trends for 2016
Each year my role feels the same, but when I look back to the types of tactics I was using last year, it’s changed so gradually that when I look at what I’m using this year, it’s similar, and yet very different from before. Here are the variations that I’m seeing in the Facebook Advertising […]
Facebook Advertising Essentials: Costs, Coupons & Tips
Facebook advertising is a new platform for many companies, and covering the basics of how Facebook advertising works is essential to get up to speed. Here are the basics for this social media platform: How much does Facebook advertising cost? The Facebook advertising costs vary depending on the type of ad you want to run. […]
Facebook Marketing Trends for 2015
It is now getting to the point that there is something changing on Facebook on a weekly basis if not daily and it’s important to stay on top of the trends so your marketing investment is allocated properly. Here are the latest tips and tricks for you to stay current on this platform: Carousel Ads […]
New Multi Product Post Ads
Facebook has now unveiled a new feature that was originally designed for eCommerce businesses and has been used with third party software…until now. You may have seen them in your news feed because they look different than traditional single post ads. These ones allow you to scroll. Through an advanced Facebook advertising tool called the […]
Tammy Martin
Newmarket, Ontario
tammy@martinmarketing.ca